Donna Andersen project experience
Creative strategies, content marketing and copywriting for websites, email, social media, brochures, newsletters, annual reports, direct mail, advertising, speechwriting. Specializations: journalistic approaches, breezy consumer writing, technology-made-easy and stories to bring tears to your eyes.
SAI Global, e-learning content development for employee legal compliance training. Topics include:
• Business ethics
• Employment law
• Conflicts of interest
• Professional conduct
• Sexual harassment
• Anti-money laundering
• Federal government contracting
• Healthcare compliance
• Confidentiality
• Anti-bribery and anti-corruption
• Information security
• Export control
• Privacy and data protection
• Diversity
• Records management
• Competition
• Insider trading
Lovefraud.com, author of a website that teaches people to recognize and recover from everyday sociopaths:
• Wrote 100 pages of evergreen content explaining abusive and manipulative personality disorders (antisocial, narcissistic, borderline, histrionic, psychopathic) to a general audience.
• Wrote and/or edited more than 4,000 blog articles, including symptom identification, recovery advice and case studies.
• Wrote three books on the subject with more coming
• Co-authored and edited a scientific paper that was accepted in a peer-reviewed journal.
• Conducted original research, and presented four research posters to the Society for the Scientific Study of Psychopathy
• Developed educational presentations and webinars, secured approvals from the American Psychological Association and the National Association of Social Workers
DailyMail.com, stories for the largest English-language website in the world
AT&T, numerous business-to-business technology brochures and fact sheets
Factiva, a Dow Jones/Reuters company, web content editing, promotional post card, fact sheets
Burdette Tomlin Memorial Hospital, consumer ads and brochures
Rosenthal Realty, complete branding and advertising program
Atlantic City Convention & Visitors Authority, press releases
Philadelphia Daily News, media kit
Global Knowledge, brochures, direct mail, email marketing for technology firm
S.J. Fenwick and Associates, website and mailings for architecture firm
Morgan Stanley Dean Witter, website promotional brochure
Pierce Technology, brochures, web content
Atlantic City Weekly, feature articles
International Gaming and Wagering Business, magazine articles
New Jersey Monthly, magazine articles
Philadelphia Style, magazine articles
Sheraton Atlantic City, speechwriting
Hilton Garden Inn Philadelphia Center City, brochure
Dover Downs Slots, newsletter, direct mail, collateral
ProMedia Group, ad and brochure copywriting, press releases
Zone Telecom, marketing collateral for print and email
Harrah’s Entertainment, Inc., event invitations, brochures, employee newsletter
Caesars Casino Hotel, customer newsletters, brochures
Showboat Casino, employee newsletters and motivation programs
Miss America Pageant, volunteer newsletters
Rich-McBride Mechanical Contractors, article for union publication about HVAC contract for Trump Taj Majal in Atlantic City
Liber Rich Mechanical Contractors, brochure series
Atlantic Community College, billboards, ads and annual report
Stockton Performing Arts Center, newsletters of upcoming events
Plus copy for many other ads, web sites, brochures and newsletters. Contact me at donna@donnacopy.com.