Donna Andersen project experience

Creative strategies, content marketing and copywriting for websites, email, social media, brochures, newsletters, annual reports, direct mail, advertising, speechwriting. Specializations: journalistic approaches, breezy consumer writing, technology-made-easy and stories to bring tears to your eyes.

SAI Global, e-learning content development for employee legal compliance training. Topics include:

• Business ethics
• Employment law
• Conflicts of interest
• Professional conduct
• Sexual harassment
• Anti-money laundering
• Federal government contracting
• Healthcare compliance
• Confidentiality
• Anti-bribery and anti-corruption
• Information security
• Export control
• Privacy and data protection
• Diversity
• Records management
• Competition
• Insider trading, author of a website that teaches people to recognize and recover from everyday sociopaths:
• Wrote 100 pages of evergreen content explaining abusive and manipulative personality disorders (antisocial, narcissistic, borderline, histrionic, psychopathic) to a general audience.
• Wrote and/or edited more than 4,000 blog articles, including symptom identification, recovery advice and case studies.
• Wrote three books on the subject with more coming
• Co-authored and edited a scientific paper that was accepted in a peer-reviewed journal.
• Conducted original research, and presented four research posters to the Society for the Scientific Study of Psychopathy
• Developed educational presentations and webinars, secured approvals from the American Psychological Association and the National Association of Social Workers, stories for the largest English-language website in the world

AT&T, numerous business-to-business technology brochures and fact sheets

Factiva, a Dow Jones/Reuters company, web content editing, promotional post card, fact sheets

Burdette Tomlin Memorial Hospital, consumer ads and brochures

Rosenthal Realty, complete branding and advertising program

Atlantic City Convention & Visitors Authority, press releases

Philadelphia Daily News, media kit

Global Knowledge, brochures, direct mail, email marketing for technology firm

S.J. Fenwick and Associates, website and mailings for architecture firm

Morgan Stanley Dean Witter, website promotional brochure

Pierce Technology, brochures, web content

Atlantic City Weekly, feature articles

International Gaming and Wagering Business, magazine articles

New Jersey Monthly, magazine articles

Philadelphia Style, magazine articles

Sheraton Atlantic City, speechwriting

Hilton Garden Inn Philadelphia Center City, brochure

Dover Downs Slots, newsletter, direct mail, collateral

ProMedia Group, ad and brochure copywriting, press releases

Zone Telecom, marketing collateral for print and email

Harrah’s Entertainment, Inc., event invitations, brochures, employee newsletter

Caesars Casino Hotel, customer newsletters, brochures

Showboat Casino, employee newsletters and motivation programs

Miss America Pageant, volunteer newsletters

Rich-McBride Mechanical Contractors, article for union publication about HVAC contract for Trump Taj Majal in Atlantic City

Liber Rich Mechanical Contractors, brochure series

Atlantic Community College, billboards, ads and annual report

Stockton Performing Arts Center, newsletters of upcoming events

Plus copy for many other ads, web sites, brochures and newsletters. Contact me at